Global Marketing Strategy with Business Digital Transformation Impacted by the Digital Economy

Author Biography

• Dr. Ace John Marc Ponce Liwanag, Pangasinan State University

  Ace John Mark Ponce Liwanag has been a dedicated faculty member of Pangasinan State University (PSU) since 2016. He served as Extension Coordinator for two fiscal years, during which he pioneered various community development projects that significantly improved the welfare of partner beneficiaries. His leadership in extension paved the way for broader involvement in university governance. In recognition of his commitment and capabilities, he was elected the Faculty President of PSU in 2023 and later became the university's youngest Faculty Regent. Currently, he serves as the Chair of the Administrative and Finance Committee of the PSU Board of Regents, where he continues to champion faculty welfare, transparent governance, and sustainable academic initiatives.